He engages his 18 million Twitter followers by sharing videos featuring him with partners like Dunkin Donuts, tour dates and product shots. He also has 5.6 million YouTube subscribers who tune in to check out music collaborations, videos and highlight reels. Snoop Dogg has more than 36 million followers on Instagram, where he shares video clips, thought provoking quotes, selfies, promotional details and more. This West Coast rapper was discovered in the early 1990s and has garnered fame around with world. He’s long been referred to as the King of Cool. She’s also popular on other platforms, with 17.9 million Instagram followers, more than a million Twitter followers and over 3.6 million YouTube subscribers, which highlight her original music along with artful and campy photos. Loren GrayĪlthough Loren Gray got her start as a young model, her rise to fame came thanks to her musical.ly account, which treats her 79 million+ followers to Gray lip syncing along to pop hits. Her feed combines information about new releases and upcoming events with candid shots, artsy photos, inspiring quotes and engaging with followers with personal messages. She’s very visible in most influencer discovery resources with more than 58 million followers on Twitter and more than 23 million YouTube subscribers. The “Lose You to Love Me” chanteuse has one of the largest followings on Instagram: 160 million, making her one of the top music influencers in any city. Her YouTube channel prominently features her own music videos and behind the scenes cuts, while her Insta feed focuses more on giving followers an insider’s view into her world, complete with fashionable selfies and body-positive messaging. She deleted her Twitter account in February 2019 following some backlash over a tweet she shared, but Demi Lovato still has a strong following - 75-million strong on Instagram and 15.6 million on YouTube. Her feeds frequently highlight her new projects, music from other artists and fashion-forward looks that keep her fans tuning in to see (and hear) more. She has more than 86 million Instagram followers, 35 million YouTube subscribers and 108 million Twitter followers.
In addition to being a chart-topping pop star, Katy Perry has a significant following. She doesn’t just sing about “California Gurls,” she is one. In fact, Queen Bey can barely make a move without inspiring her devoted Beyhive. Carter has made such a name for herself that she really only needs to go by her first name. With an Instagram following of 134 million, Twitter following of more than 15 million and YouTube channel with more than 15.5 million subscribers, it’s safe to say that Mrs. Ready for our roundup of the best California music influencers? Beyonce Anyone engaging in influencer discovery should consider the pros and cons of choosing either type of influencer while carefully matching their brand or message to the right individual. Pair that ability with the sway beloved musicians have over their fans and marketers gain a powerful tool to increase brand awareness and reach their audience.Ĭalifornia is home to everyone from megastars to niche musicians with a strong but small following. Recent research suggests what most people have already known: Music has power to create moods and feelings in addition to changing perception. Music plays an enormous role in our lives.
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